The global development of video-streaming services has forced the deployment of technology known as digital rights management (DRM). This technology assists these platforms in managing user rights, preventing piracy, and maintaining control over file resolution. Because it is easy to hack and can readily leak premium content to the piracy market, one-time encryption is no longer used by the majority of media platforms. This is due to the fact that most media platforms have stopped using it. In order for users to be able to decode the video clip, they are need to input encryption keys independently. This makes it incredibly difficult to utilise. The users, who have paid a substantial sum to gain access to the content, have their watching experience negatively impacted as a result of this process.

Despite the fact that digital rights management (DRM) technology may, in theory, resolve these issues, it actually presents several difficulties to OTT services. For instance, it is difficult for them to foresee on which device the end user would consume the material they have created because there are so many different options. It is dependent on factors such as regional shifts, the cost of mobile devices, the proportion of the market that is dominated by mobile app developers, and so on. Both Google’s Android and Apple’s iOS are now the most popular mobile operating systems on the market, while Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Edge are the most popular web browsers. On desktop computers, the most popular operating systems are Windows, macOS, and various variants of Linux. The abundance of options provides the consumer with the ability to select the method by which they wish to view premium streaming material; nonetheless, OTT players are still responsible for addressing the content leakage issue despite the fact that all of these variables are potential leakage sites. The fact that the companies that are responsible for these variables – Google, Apple, and Microsoft – each have their own DRM offerings, known respectively as Widevine, FairPlay, and PlayReady, is what makes the situation more complicated. Over-the-top (OTT) players need to be able to accommodate these offerings in order to develop a comprehensive product.

A multi DRM service solution is able to solve these problems without the end user noticing the frequently changing steps of a complex workflow or having to make any kind of intervention, such as entering the encryption key or switching browsers, for example. This is because the problems are solved in a seamless manner. In order to prevent material leakage and properly administer user rights, video-streaming platforms should only use a multi-DRM strategy and the highest standard of security practise now available. The following methods are included in this method:

  • Pay only for the storage space that you use by subscribing to a plan that is optimised and offered by a service provider that offers multiple DRMs. Because the cost of the plan is proportional to the number of customers, selecting a flexible one is beneficial not only for independent producers but also for major studios. Therefore, the only time the producer has an incentive to increase their payment is when there is a growth in the total number of consumers.
  • Utilize the multi-DRM online interface to upload the video file so that it may be encoded, and generate the output in DASH and HLS so that it can be compatible with a variety of devices.
  • Choose a security suite that not only manages multiple digital rights management systems (DRMs) provided by the main three but also protects video playbacks from screen capturing. The addition of forensic watermarks to video files provides an additional degree of security against unauthorised use.
  • Pick a file-encryption service that supports AES-128 or a greater degree of cryptography, and go from there.
  • Utilize a multi-DRM SaaS that connects DRM licences to the individual device keys.

A reliable multi-DRM suite should fulfil all of these requirements as well as provide additional security measures inside a single process. Learn more about digital rights management DRM and its applications with this Quizlet, on this website: